Iv been taking photos for a while now, I actually started my love of photography with Macro / floral photography and its still something I love doing.
In the past while however…..iv been investing into a new kind of passion, Food Photography!
(photo cred: Anna Chesalina)
Iv written here before that it wont take you long from the time you meet me till you get to realize that im a foodie….I love trying out new places and I dont mean just the fancy ones, I really enjoy finding the ‘hole in the wall’
So as a photographer, when the opportunity of doing a professional shoot for a restaurant came, I jumped at it!
Many of you have seen YouTube clips of how photographers stage shots by making plastic versions of their food or doing insane things to take photos of them in a way they wouldn’t look naturally. Well ill tell you a thing or two about that…..
1. Sometimes its unavoidable….We shoot using lights that get quite warm, taking photos of ice cream can prove to be difficult (not impossible, just very difficult)
2. Restaurants and businesses here in Oman generally can’t afford that.
So now that’s out of the way, I absolutely hate faking shots……My idea of food photography is that it should show the food in its best way, not its unnaturally perfect form! so until now I haven’t had the need to hire a food stylist, rather…I work with the chef’s to bring the dishes out in the best way they should look. (here is a shot of me during the shoot and of the shot I took, photo cred: Anna Chesalina)
One of the fun things that I love about food photography is that you have to be precise….and hungry.
Im not kidding! you end up looking at food in a really different way when you are hungry so I try to skip a meal before my shoots.
Downside….you starve while being confronted with great smells and beautifully plated food
Upside……you get to eat it when you are done!!
Yes….. that’s the question I mostly get when I say that I do food photography…..although I must confess, I usually shoot up-to 15 dishes a shoot so I do bring along friends for ‘support’.
Here is one thing that iv noticed though…..restaurateurs don’t really understand the business of new media, they don’t get that a good photo can make a customer come to you no matter where you are.
Most restaurants say that they can’t afford a food photographer or that they are fine with their phone-camera photos for social media.
To those who could identify with the above, do this….check the instagram account of a café called ‘passion café’…..these guys have brilliant photos and have create a buzz well before they opened just because of those photos!! (and no I didn’t take those beautiful shots).
Similarly….check out restaurants that have one dish highlighted with a professional photo in a menu, ull notice that particular dish selling more (The people who told me that wish to remain anonymous).
My last bit to add about that just happened last week.
We were at a restaurant that I had done the photography for (Anar at the Wave Muscat) and I had the photos on my phone. When my friends were looking at the menu and were confused, I pulled out my phone…that was the last time I saw the phone before all orders were done. Actually, the waiters noticed this so when new people joined our party (it was a birthday,so it was a whole bunch of people) the waiters just referred them to my phone! (which was just being passed around)
Food plays not only with your taste buds, but with your sight…..there are many studies done in the field of psychology that showed the huge difference in opinions in the perceived taste when the same dish was presented differently (don’t worry, I wont get all nerdy on you).
So next time you see a great photo of a dish in a menu, take a moment to appreciate that you, and particularly the way you like to look at beautiful food made someone’s job possible 🙂